The power of Influencers: How WeChat is helping shape travel retail in Asia

Online shopping, livestreaming and WeChat is a trend that has been growing steadily in China over the past years. For travel retailers, it opens up an array of possibilities to attract new, younger and more engaged customers than ever before.We have spoken to Extra Aile Business Development Director Jiaqi Luo, who explained the different ways in which travel retailers can benefit from the particular ecosystem which is WeChat and how this strategy is helping with their omnichannel approach.